by Andre' van Heerden
Fourteen years ago I started working as a trainee manager and fitness instructor in a fitness center, situated in a small coastal town on the east coast of South Africa. I felt called by God to this work as I had such strong convictions about healthful living, and I loved working with, and helping people. I was fortunate enough to take ownership of this fitness center a year or so after beginning my work there, and I directed this fitness center for twelve years successfully, thanks to God's continued blessings.
(This photo was taken before I started furnishing the premises in which I was going to open the new Fitness Center in)
Over the twelve years the center prospered and it developed to a fairly high standard as for a privately owned center. Then it happened. The dreaded bomb that I had feared throughout my whole business career, was dumped on me. "What could be so devastating?" you may ask. Well, news began rippling through the small coastal town that a brand new branch of a massive national chain of fitness centers was opening up across the road from my little fitness center. It just couldn't be. How could a massive chain come to a small coastal town? How could they dare to open up across the road and deliberately put us out of business? Well, to cut a long story short, they were coming and would be opening their doors in about ten months! Unbelievable! My stomach turned as I thought of the prospects of closing down, sitting with many unpaid debts, and losing the twelve years of blood, sweat and tears that I had investing in this project. I prayed earnestly about this dilemma that I was facing and pled with God to show me a possible way out of this dead end street.
(After two years in the premises shown in the photo above, God blessed me to where I was able to buy out my competition and move into their premises. I gained a massive amount of equipment for relatively little money)
There's Just No Way!
My staff and I were overwhelmed.
We just couldn't see ourselves making it under these circumstances. How?
There was just no way. We had heard rumors of countless other small, privately
owned fitness centers "folding" under the pressure when this very same
chain moved into town. There was another privately owned fitness center
in town that had been my direct competition. In the past, the owner of
this fitness center, Charles, wasn't very secretive about the fact that
he was out to hurt us. When he opened his new fitness center--after having
been a trainer in my center--he called it "New Attitude," with strong undertones
that my center had the wrong attitude. Six months before the new state-of-the-art
"Health and Racquet Club" was to open, Charles called me up and asked if
he could come around and meet with me. Well, I agreed and he came over,
really friendly, and as I had thought, it was because he was also frantic
about the effects that Health and Racquet would have on his business. "We
need to combine our centers," he said, "buy me out or let's establish a
partnership or something." "Sorry Charles," was my reply, "it wouldn't
be wise to combine our centers before we really know what the true outcome
will be when Health and Racquet opens. Besides, if we combined now, both
our sets of members will be upset and probably leave anyway due to overcrowding
in my premises--we're simply not big enough to cater for both memberships."
Charles left and we both just continued operating as best we could. We
spoke from time to time, but I was not prepared to talk a deal with him.
A Glimmer of Hope
I was stressed, I was restless,
and I was in turmoil. How could this be? Why would God allow me to start
and run this center if He knew that I would just close down at this point.
"Oh well, it must just be another lesson in humility," I thought. The countdown
began. Newspaper advertisements appeared, massive display boards were erected
and sales offices were opened to begin selling the new "upmarket memberships."
The spirit in our center changed, as staff and management anticipated the
approaching defeat. "Oh God, let your will be done in this situation,"
I prayed everyday. Then one day something happened. In retrospect it was
the turning point of this whole dilemma. Get this. One of our members,
a very friendly, redheaded, outspoken kind of fellow by the name of Roger,
was standing talking out loud about the current events in town. "I don't
need no Health and Racquet," he blurted out, "I have everything I need
at this fitness center and at the country club where I'm a member--and
at half the price! I have the aerobic classes, weight training and cardiovascular
equipment here, and I have the swimming pool, tennis and squash courts
at the country club." Enough said. This was enough to send my mind was
racing at the speed of sound. "Do you think there is room for a fitness
center on the country club grounds?" I asked. "Sure," he said, "I know
that they're having problems with renting out their community hall. People
are just trashing the place when they rent it on the weekends. I'm sure
they'll be interested in a permanent tenant. Here, let me give you the
chairman's telephone number." Well needless to say, an idea was born that
was just too amazing for words. What better way to make a comeback at Health
and Racquet. The country club had all the facilities that Health and Racquet
had to offer, and more. Another plus would be that my rent would be minimal
in comparison to what I was paying at the moment. In the following weeks
I met with the country club committee, and to summarize a few months into
a sentence, soon after Health and Racquet opened, I negotiated a lease
for the community hall. I had one major problem. Money. The community hall
was forty three years old, and very run down. How was I going to keep my
fitness center running, pay to renovate the new premises, and then move
my members over to the new facility? I was cash strapped "big time." I
had overspent on improving many aspects of my fitness center and in advertising
for new members. A big obstacle indeed, in spite of the marvelous way out
of this insurmountable dilemma.
Oh Yes, There is Always
a Way--God is at Work
Can you believe it? What
used to be my fiercest opposition now became a miraculous stepping stone
to surviving the storm staring me in the face. Charles gave me another
call. By this time Health and Racquet had opened and the pressure was on
both the two small privately owned centers. "Andre,' please, we need to
do something together. I have lost most of my members. I have about seventy
five members left from over five hundred. It is over for me." It was then
that the next major piece of the perilous puzzle was pushed into place.
My simple answer to him was this, "Charles, I have a lease for new premises
on the grounds of a country club in our area. If you are prepared to set
it up and move all your equipment over there, I will buy out your equipment."
The plan was just too easy and too simple to be a coincidence. This was
a divine masterpiece that was carefully engineered long before the crises
had closed in on me. I was overwhelmed. This was a solution that I would
never have dreamt could come about. Now, I won't waffle on about how ecstatic
and relieved I was. Let me tell you what happened. I got a letter drafted
by the country club that we could proceed with the renovations and Charles,
being a very, very practical man, along with his son, came in with cannons
blazing. Needless to say, our relationship improved a hundred fold and
I decided to chip in as often as possible to help Charles with the work.
Charles and his son Tyron did everything I wanted done and they spared
nothing to make the project top class. What miracle! A stage was broken
out, change rooms and ablutions built, old doors and windows replaced,
walls and ceilings painted, new carpets put in, the old hardwood floors
sanded and varnished, and on and on. It was real history in the making.
God worked in that situation to answer that what was a totally impossible
in my mind.
Wow!
(This photo was taken one evening in the newly renovated building where the Fitness Center operates from today. Linda, in the foreground, has been with our Center for about 14 years!)
The Miracle Today
Yes, today there is still
a cozy, friendly, family fitness center in a small coastal town on the
east coast of South Africa called Fifth Factor Fitness Center. The director,
Willie van Heerden, is a personal friend of mine that came in to take over
the operation so that I could come to the United States of America. The
health work and the vision of how it can minister to the urgent needs of
the people in that community still goes on to where God wants it to go.
I praise Him for being 'at work' even though I thought it was all over.